Specification :

Cereal Origin

The culture of cereal eating was deeply rooted in Egypt as early as 5000 BC. For several thousand years, the Pharaohs of Egypt ate cereals such as pearl wheat ( OM ALI) with hot milk as a daily diet.

Since the early 1900s AD, the culture of eating flakes and extruded cereal with cold milk was introduced in the USA. Thereafter, cold cereal was also introduced to Egypt and the market size of cereals expanded many folds because both cold and hot cereals are now consumed daily in the country.

Today, through aggressive marketing awareness and promotion drives, Temmy’ s cereal is the commanding market leader in Egypt, garnering more than 85% of total Egypt market share of the cereal market.

Unique selling proposition of Temmy’ s cereals and cereal bars:

• 100% natural ingredients
• Main ingredients imported from Europe
• 100% manufacturing equipment sourced from USA and Europe
• High quality production process with Halal, HACCP and ISO certification
• Low humidity climate in Egypt to preserve product quality naturally
• Widest selection of cereals and cereal bars from a single factory
• Low cost of production and efficient supply chain condition
• Large domestic market share promotes economies of scale in production and purchasing
• Deep rooted culture in cereal consumption promotes economies of scope and innovation

Market Share

Egypt:
• Retail channel : 65% market share
• Horeca channel : 99% market share

Internationally exported to more than 45 countries worldwide

• Africa : 8 countries
• Middle East : 23 countries
• North America ( USA and Canada )
• South Pacific ( Papua New Guinea , Australia and New Zealand )
• Asia Pacific ( Japan , South Korea , Singapore , Malaysia , China , Hong Kong , Macau , Mongolia , Indonesia , Brunei , Philippines , Cambodia , Vietnam ) .