Specification :

The name of Moncler is the abbreviation of Monestier de Clermon. It is a famous brand which the company Headquarters is in Grenoble of France, and specialized in the production of outdoor sports equipment.
Down King: Moncler
50 years ago, 2 ski brands manufacturers met a great skier, 3 young people fit in easily with, designed the down jacket with mountaineering and ski which can conquer the polar, because of the bold color, novel design, made Moncler down jacket be famous all over the world. In 1954, Moncler products were selected for the equipment of Italian exploring the ancient empire ruins. In 1955, Moncler provided the French expedition team with the products to Makale. In 1957, in order to avoid the product fillers are in short supply and improve labor efficiency, Moncler moved to Grenoble with more raw materials. In 1964, the promoter of Moncler Terray set up a branch office in Alaska. In 1968, Moncler became the official supporter of French national ski team in the tenth Winter Olympic Games held in Grenoble. In 1974, Rene Ramillon handed over the company to her daughter Anni Charlon. In 1980, the Moncler down jackets were very popular with Japanese students. In the early 80' s the Moncler customers were mainly high income family in Italy, they used it to ski.

In 1983, as a result of a new phenomenon, this situation was changed. This phenomenon was similar to Japan in the past, at that time, some Italy fashion fans who collected all the Milan luxury products and were called paninari had chosen Moncler jacket as the only collection. Due to the cold climate, it was not easy to go out, Moncler jackets were very popular. On 1985, 50000 jackets alone were sold out in Italy. The most popular style was the style with nylon fabric and nylon shoulder pads and detachable sleeves, the most popular color was yellow and orange, it was hard to find the two styles in the shops at that time. In 1987, Moncler new office and factory was established in an industrial zone on the edge of Grenoble: Echirolles. Its layout also was started to expand by increasing product.
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