Jatra Furniture Indonesia

http://indotrade.co/jatrafurniture

Jatra means Journey

In designing, We cannot start the process with a completed and detailed concept. This will ensure the loss of mood and energy. Sometimes the design process is triggered with only a tiny clue from our surroundings and based the material that we see in front.

For us, designing is like a trip without a map. We make an effort to enjoy the process and savor the meaning of the trip. Like any voyage, sometimes the objective is very clear but the journey is blurry or sometimes both are blurry. But in the end of the journey, We know that there will be something with a deeper meaning which awaits us. We never start design according to the market research or demand.

We design by absorbing events, global or local events and even mundane daily life things that happen around us. Consequently, We start to think what will be good and better for these people. We are aware that we own a business, an economic activity. However, we often see that many things went wrong when people are driven by economic demands.

JATRA consider wood as a balance material. In wood we can find strength, but yet weakness, advantages but also limits, and roughness as well as softness. Compare to other material, We can feel that wood is a material with soul inside. Wood is a kind of material that its beauty comes from its history.

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